Back to search

Director, Product Marketing – Cloudability

Your Role and Responsibilities
This role requires the ability to think strategically and translate market and industry trends, into practical product positioning, collateral, and effective marketing execution.

  • Articulate the business value of Apptio Cloud products and contribute to thought leadership.
  • Stay abreast of competitive developments and ensure our GTM motion reflects these changes.
  • Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics and service packaging to drive the business.
  • Plan the launch of new products and releases and manage the cross functional implementation of the plan.
  • Partner with corporate marketing to execute cutting edge marketing campaigns.
  • Influence product roadmap, feature releases and business strategy by understanding market and customer dynamics to advocate for the right investments.
  • Partner with product management to distill high-value investments into compelling & differentiated product messaging.
  • Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships.
  • Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules.
  • Actively evangelize your product to prospects, partners and influencers through all available channels
  • Partner with the customer success team to package the right service offerings and ensure product adoption and value realization.
  • Track and report out on product line business results, key insights, and strategy to key stakeholders.

Team Leadership

  • Lead a small team of product marketing managers, providing direction on priorities, goals and objectives.
  • Be a driving force for progress and achievement of program goals by aligning teams with clear definition of success.
  • Work closely with leadership team to build a high performing Product Marketing organization.
  • Develop deep relationships with Product Management and product leadership to become a trusted advisor.

Required Technical and Professional Expertise
What you bring to the team
In order to represent the best of what we have to offer, you come to us with a multitude of positive attributes including:

Education and Experience Requirements:

  • Bachelor’s Degree or equivalent experience; MBA preferred.
  • At least seven years of professional experience, including at least three years of product marketing or related business strategy and consulting experience.
  • Experience managing and developing teams.
  • Experience in FinOps, public cloud cost management or cloud financial management.

Preferred Technical and Professional Expertise

  • Confidence with collaborating across product and marketing leadership to drive a point of view around the future of the product and go-to-market campaigns.
  • Solid understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes.
  • Experience with analyst relations is a plus.
  • Critical thinking and strong problem-solving acumen, instinct, and experience with highly matrixed cross functional environments.
  • Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders.
  • Proven experience in creating content for marketing materials for demand generation campaigns, data sheets, press releases and other promotional collateral and communications.

To request a modification to this listing please email

  • Company: Apptio
  • Published: 26th February 2024
  • Closing Date: 26th May 2024
  • Country: United States
  • Type: Full-time
  • Seniority: Director
  • Salary: USD $163K–246K
  • FinOps Certifications Required: None