Global Product Marketing Manager, IT Asset Management & FinOps

Position Overview  

Do you live at the intersection of the technology, finance, procurement and engineering functions? Are software and cloud optimization and economics your specialty? Be the marketer who sets the go-to-market direction for the SoftwareOne ITAM and FinOps portfolios, creating a global brand and scaling growth in multiple markets. This role will manage: strategic plans for new service launches; market and competitive analysis, growth and retention strategies; messaging and positioning, and ABM or demand gen campaigns.  

Reporting to the Senior Global Marketing Director, .Services and FinOps/ITAM global practice leadership, the marketing leader will be responsible for consistent and high-quality plan execution, coordinating with content strategy and story-telling, corporate marketing, digital marketing and campaigning, and analyst and public relations. 

Core Tasks and Responsibilities 

• Lead FinOps and ITAM marketing globally, working closely with practice leadership, Innovation & Technology, Sales, global and regional marketing counterparts, and partners. 
• Develop and implement the FinOps and ITAM marketing strategy, managing resources, performance and key metrics 
• Track marketplace, competitors, industry trends and buyer insights through market research and analysis for key markets 
• Build brand awareness for ITAM and FinOps in priority growth markets globally via thought leadership, industry associations and integrated multichannel campaigns including input to analyst, media relations and social teams 
• Manage relationships with cloud, developer and finance communities including virtual/physical summits  
• Provide channel strategy and access to our partner ecosystem, managing programs and alliance relationships 
• Help shape new service offerings with the product development team, including competitively differentiated positioning, services messaging and value articulation, buyer personas, sales communications, launches, industry analyst and product lifecycle marketing  
• Provide guidance and execution for always-on campaigns, ABM and lead generation programs including market segmentation, buyer targeting and data-driven campaign execution 
• Contribute to sales enablement with messaging, pitch decks, case studies and references, and product release updates while determining market and sales readiness 

 #LI-CD1

What we need to see from you

Requirements and Qualifications 

• 8+ years B2B technology marketing leadership experience  
• 5+ years with technology SI/consulting marketing organization (preferred) 
• Basic knowledge of FinOps, multi cloud, procurement, finance and developer trends  
• Track record of defining messaging, developing content and executing go-to-market programs across a variety of digital channels, media and events for tech and CXO audiences 
• Proven track record establishing thought leadership to drive awareness and value 
• Experience creating and launching new categories or early markets 
• Managing marketing programs on the leading edge and leveraging marketing technologies to create greater client demand, experience and retention 
• Responsibility for measurable revenue contribution to sales pipeline through demand generation and/or ABM 
• Executive presence, outstanding communications and writing skills (complete English proficiency), situational awareness and experience navigating matrixed organizations 
• Experienced working with enterprise sales reps and account managers hands-on through the sales cycle, and generate customer stories 
• Self-motivated, innovative, collaborative, multi-tasker, creative and analytical. You see around corners; proactively troubleshoot, solve problems and make informed, data-driven decisions 
• Strong project management skills with exceptional attention to detail and reporting out of results and program roadmap 
• Proven ability to excel in a dynamic, fast-paced environment 
• Player-coach, willing to roll up your sleeves and execute 

Job Function

Marketing & Channel