VP, Marketing & Growth – Tangoe

Tangoe is powered by cutting-edge technology and the top people in the IT lifecycle management industry. Customers count on us to pay their bills, process their orders, manage their inventory, and find them savings for their global telecom, mobile, and cloud technology environments.  In other words, we’re really rather fabulous, and Gartner rates us as “Visionary”!

What you’ll do: 

Tangoe is the leading Technology Expense Management company in the industry.  We specialize in providing innovative expense management solutions and services to businesses in the enterprise and mid-enterprise segment. With a commitment to innovation and customer success, we are dedicated to helping enterprise organizations navigate the complexities of Cloud, Mobile and Fixed expense management all while maintaining a focus on their own strategic goals.  Our cloud platform empowers organizations to optimize their cloud costs, enhance financial efficiency, and maximize the value of their cloud investments. As a customer-focused and growth-oriented company, we are committed to delivering exceptional solutions that drive measurable results.

Tangoe, the leader in technology expense management is seeking a Vice President of Marketing, who will lead and develop strategies to drive revenue growth through customer acquisition, lead nurturing, and brand awareness. This leadership role is responsible for creating, implementing, and optimizing programs that align with the company’s go-to-market strategy, ensuring a seamless blend of marketing channels that generate consistent demand for the company’s products or services. The ideal candidate will be a data-driven, strategic thinker with extensive experience in B2B demand generation and a deep understanding of the buyer’s journey.

Responsibilities:

• Strategic Leadership: Lead the development and execution of multi-channel demand generation strategies, aligning with overall marketing and sales objectives to drive customer acquisition and revenue growth.
• Campaign Management: Oversee the design, execution, and optimization of inbound and outbound campaigns across various channels (email, SEO, SEM, social media, events, etc.).
• Team Leadership: Build, manage, and mentor a high-performing demand generation team, ensuring alignment with sales and product teams for a seamless go-to-market approach.
• Lead Nurturing: Design and optimize lead nurturing programs, aligning content and messaging to guide prospects through the buyer’s journey from awareness to conversion.
• Data and Analytics: Establish KPIs and performance metrics to track, measure, and optimize campaign effectiveness; provide regular reporting and insights to the executive team.
• Branding:   Develop and lead brand management and elevate Tangoe’s presence with the media, customers, and partners.  Manage brand to ensure consistency and excellence across all communications.
• Communications & Media:  In collaboration with the executive team work on strategic communications, including, internal communications, presentations, and media releases.
• Budget Management: Oversee the demand generation budget, ensuring efficient allocation of resources across channels and programs for maximum ROI.
• Technology & Tools: Leverage the martech stack and ABM tools to refine and target the ideal customer profile and personas.
• Collaboration: Work closely with product marketing, sales, and other cross-functional stakeholders to align strategies and ensure a unified customer experience.  Supports other functions  with their creative, internal communications, and social media needs.

Who you are:  

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 10+ years of experience in demand generation, with at least 5 years in a senior leadership role in a global tech-based company
• Experience in managing corporate communications, branding, and media relations
• Proven success in driving lead generation and revenue in a B2B tech global company
• Deep understanding of digital marketing, inbound/outbound marketing tactics, and the buyer’s journey
• Strong analytical skills and a data-driven mindset
• Strong understanding of digital marketing trends
• Exceptional leadership, communication, and project management skills
• Ability to thrive in a fast-paced, results-oriented environment

Where you’ll work: 

• Remote Environment
• Ability to travel as required by the role

What we offer: 

A competitive salary, along with a whole stack of other benefits too!  We’re ambitious, friendly, driven, and passionate. If you want to be a part of a like-minded team in an evolving, challenging marketplace, then it’s worth us having a chat!

Tangoe Values:

• Accountability: Relentlessly delivers.
• Customer Centricity: Constantly enhances the customer experience.
• Collaboration: Team effectively.
• Transparency: Honest and respectful communication.